“Tirə Zərbə” campaign was launched with the support of Pasha Insurance in 2017. The main purpose of the project was to make A National Team football players closer to the fans and create an interesting contest for all followers. Project consisted of several videos, shared on the Official Facebook Pages of AFFA and Pasha Insurance.
National Team players, who participated in the campaign, had the aim to shoot to the bar 10 times. Each week football players were competing with each other to beat the previous record.
The campaign consisted of three parts: first part was the announcement of the player throughout the Official Facebook Pages of both AFFA and Pasha Insurance, second part was the teaser video and invitation of all the followers to participate in the contest by Pasha Insurance, where fans could leave their comments with their guesses on how many bars the players will be able to score. Finally, the video was shared on Official Facebook Pages of both AFFA and Pasha Insure and the follower with the first correct answer became a winner of the contest.
This initiative reached more than 760 thousand people in social media channels. In general, 10 football players of A National Team participated in the campaign and the record owned by 4 players who hit the bar 6 times out of 10.
Additionally, we had a special edition of the campaign with 3 veteran National Team players. These were Mahmud Qurbanov, Yunis Huseynov, and Vidadi Rzayev.
